Gelato Messina launches world leading mobile payment app

Gelato Messina, pioneers of weird and wonderful gelato creations and one of Australia’s most popular brands, are ditching their cash-only policy and moving towards mobile payments to the joy of cashless customers nationwide.
On 4th October 2016 Messina launched a mobile payment and loyalty app that allows customers to pay with their phone and be rewarded with points. Points are redeemable for gelato, merchandise and unique Messina experiences — including the chance for one loyal customer to take seven friends on a seven course gelato experience at the Messina Creative Department.
Powered by LOKE, a Melbourne fintech startup, customers will be able to add their preferred payment type, including their Paypal account, to their Messina profile making for seamless transactions in stores for both customers and staff.
The LOKE built app bundles in-store mobile payments, ordering ahead and tailored loyalty for engagement and segmentation based on a customer’s location, preferences and transaction activity. With push notification automation, voucher code promotions and integration with dozens of POS and CMS, LOKE is pushing the boundaries of mobile wallets globally.
“We are constantly developing to make sure our product offers world first features that give our customers a market advantage,” says LOKE owner and Director Matthew Khoury.
Feature: Push Notifications — Allowing Messina to directly communicate with their customers.
Khoury says LOKE have just opened a Singapore office and are expanding globally with a heavy focus on Asia. “The market is ready for mobile wallets and we have seen a rapid acceleration in consumer adoption in the last six months. There is a rush between the big retailers and fast food chains globally to adopt mobile technology to ensure they are maximising profits through improved customer engagement”.