MitchCap was founded by former GE Capital CDF Australian executive Paul Mitchell. Mitchell sold his family home to self-fund the first five dealers in 2018.

Today MitchCap is the leading Australian distribution financer funding the Equipment Distribution Channels that obtain high levels of fragmentation with focus on independent OEMs and Dealers in recreational vehicles, leisure boats, e-bikes, and bicycles in Australia and is growing fast in motorcycles, agriculture, and outdoor powered equipment industry verticals.

MitchCap is a well-capitalised non-bank financier supported by Macquarie Bank, Balmain Asset Management, and NAOS Asset Management. Mitchell remains the largest shareholder and CEO of the business. The MitchCap senior leadership team has a combined 60+ years of Floorplan Finance Experience in the leisure industries.