ShareIn, an Edinburgh based Fintech that powers online capital formation, to offer new crowdfunding product
ShareIn, an Edinburgh based Fintech that powers online capital formation, will be providing a new crowdfunding product in response to growing demand from its clients, according to the company. This, as the white labelling platform begins to pivot away from its role of serving as a principal for appointed representatives (ARs).
Since the COVID-19 outbreak and increased awareness about the pandemic in March 2020, ShareIn reportedly received several one-off requests for crowdfunding sites from customers who didn’t want to take part on a dedicated platform, and instead preferred to crowdfund from their own sites. In the US, some issuers utilize similar services depending on the securities exemption.
In statements shared with P2P Finance News, Jude Cook, CEO and Co-founder of ShareIn, noted: “It looks like their own website but it’s a crowdfunding page that is actually run by ShareIn.”
Cook clarified that ShareIn actually handles the funds, and they also onboard new investors. She claims that “quite a few people” approached them even though they don’t actually advertise it as one of their services. Cook added that the page is “embedded directly on their website so there’s flexibility there in terms of how much they’re looking to raise.”
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