Global cryptocurrency exchange Kraken partners with Formula 1 team Williams Racing

Global cryptocurrency exchange Kraken has partnered with Formula 1 team Williams Racing, which includes creating unparalleled digital collectible experiences with a focus on elevating the crypto community and engaging motorsport fans.

This partnership brings together two legacy brands renowned for their innovation, cutting-edge technology, and unrelenting passion for excellence. The partnership also unites two of the world’s most trusted brands on a global stage with a shared vision for the future of finance, community engagement, and a commitment to pushing boundaries.

The Kraken logo will appear prominently on the halo and rear wing of the Williams Racing’s FW45 race car driven by Alex Albon and Logan Sargeant in the Formula 1 Rolex Australian Grand Prix 2023. The partnership is expect to further Kraken’s mission of accelerating the adoption of cryptocurrency so communities around the world can more easily achieve financial freedom.

Kraken and Williams Racing will also create unparalleled digital collectible experiences with a focus on elevating the crypto community and engaging motorsport fans. For the first time, holders of some of the most exciting digital collectable projects on KrakenNFT will be able to display their NFTs on the rear wing, alongside Kraken.

“Kraken and Williams Racing show what is possible when you combine vision with excellence, disruptive performance, and innovation. Both are iconic brands that have stood the test of time,” said Mayur Gupta, Kraken’s Chief Marketing Officer. “This partnership will enable us to engage with both Kraken’s and William’s global communities and showcase the impact and life-changing potential of Crypto and Web3.”

This partnership marks Kraken’s first global partnership with a Formula 1 team as they prepare to turbocharge Kraken’s global presence in the coming year.