Diversiview integrates with SnapTrade’s API to enhance investor experience
Diversiview, the portfolio analysis and optimisation tool developed by Australian fintech firm LENSELL, have announced its strategic partnership with SnapTrade, a leading API connecting brokerage accounts to fintech applications, such as CommSec, Vanguard and Stake.
This collaboration aims to streamline the investor experience by integrating Diversiview into SnapTrade’s API, enabling investors to access their brokerage accounts directly from the analytics platform without the hassle of data transfers.
Dr. Laura Rusu, Founder and CEO of LENSELL, emphasises the significance of this partnership in enhancing user experience, “Diversiview is committed to enhancing the investor journey within the application and continually upgrading our features to improve user experience. Our partnership with SnapTrade reflects this commitment, democratising access to financial insights for our users.”
Through this collaboration, Diversiview gains access to SnapTrade’s extensive network:
- Connections to over 20 leading brokerages.
- Securely manages over 100,000 connected accounts.
- Total asset value exceeding $5 billion USD.
Diversiview’s expansion into a global portfolio optimisation tool now includes listed securities from major stock exchanges such as the ASX, NASDAQ, NYSE, NSE, and BSE, as well as custom investments like private investment funds, cash, investment property, and term deposits. This partnership underscores LENSELL‘s growth within the fintech industry, representing a significant advancement in enhancing the investor experience on their platform.