Person to Person (P2P) lending or Crowd Funding is simple. People with money to lend can lend it directly to people who need it. With Linked Finance lenders can lend directly to small businesses looking for funding. Crowd Funding provides complete transparency to both the lender and borrower and it brings lending back to basics where a lender simply deposits funds and when there are enough funds available loans can be made to credit worthy borrowers. There are no complicated financial instruments or subprime lending. Linked Finance are simply a facilitator who puts people with disposable funds in contact with people in need of funds to run or develop their business.