Azupay and Gr4vy partner to transform eCommerce payments with NPP-powered solutions
Azupay, Australia’s leading pure-play New Payments Platform (NPP) provider, has partnered with US-headquartered Gr4vy, a no-code payment orchestration platform, to bring real-time, account-to-account payment solutions to Australian eCommerce businesses.
This collaboration enables merchants to leverage Azupay’s PayID, PayTo, and Pay by Bank offerings through Gr4vy’s payment orchestration platform, streamlining transactions, reducing costs, and enhancing the customer experience.
By integrating Azupay’s NPP-powered solutions, on top of Gr4vy’s orchestration infrastructure, where businesses can easily activate and manage over 400 anti-fraud tools, payment service providers and payment methods, businesses can now take advantage of a centralized Gr4vy platform where Azupay’s real-time NPP-powered payments is available, without additional development effort. Also, PayID allows for seamless, real-time payments using easily recognisable identifiers such as email addresses or phone numbers, while PayTo introduces pre-authorised, real-time direct debit payments for greater control and efficiency. Additionally, Pay by Bank provides a simple and secure way for customers to pay directly from their bank accounts.
“We’re excited to be partnering with Gr4vy, providing Australian ecommerce merchants access to Azupay’s PayID and PayTo solutions with simple, no-code orchestration. This innovation serves to increase accessibility of these leading payment solutions for Australian businesses,” said Trent Daniel, Chief Customer Officer at Azupay. “Through Gr4vy’s powerful orchestration platform, more merchants can easily implement our NPP solutions to reduce costs and enhance the payment experience, providing faster, safer, and frictionless payments, reducing fraud risks and lowering transaction costs.”
Gr4vy, the first cloud-based payment orchestration platform allows businesses to control, automate, customize and optimize their payment strategy and their stack in just a few clicks, all in a centralized platform. Through this integration, eCommerce merchants can access Azupay’s NPP payment solutions effortlessly, ensuring a seamless checkout experience for customers.
“At Gr4vy, we are committed to empowering enterprises with flexibility, on-demand scalability, simplicity and innovation while enhancing performance along the way,” said Gary Kemper, Head of Commercial at Gr4vy. “Azupay’s real-time, account-to-account payment solutions align perfectly with our goal to offer businesses cost-efficient, seamless, and future-ready payment options.”
The partnership between Azupay and Gr4vy represents a significant step forward in the adoption of real-time payments for eCommerce businesses. By leveraging NPP payment rails, merchants can enjoy greater efficiency, security, and customer satisfaction, further driving Australia’s transition to a faster, more modern payments ecosystem.
