Wealthfront is focused on taking wealth management services typically reserved for the ultra-wealthy, automating them and delivering them directly to the investors at a low cost, which is free for accounts under $10,000.

They offer investors a customized globally diversified portfolio of index funds, and monitor accounts daily.

Wealthfront has rolled out the features and services that now define a new category that is called ‘automated investment services’ or ‘robo-advice’.

Wealthfront has over $3 billion in assets.