Qudian is a student Micro-loan Site, an installment payment and investment management platform. Qudian Group operates two main business platforms: a consumer finance platform and a micro credit lending platform. Its aim has been to broaden the scope of financing available to the many consumers in China that do not currently use credit cards.

The company has a substantial number of registered users and offers credit to young and middle aged consumers. The group has established several formal partnerships with companies engaged in financial services, e-commence, digital services, FMGG and other sectors.