Personetics is a venture-backed company pioneering an innovative new category of digital consumer banking called Personalized Guidance. Their innovative solution enables banks around the world to deliver individual customer experiences across all digital channels that are simple, smart, useful and personally relevant. The Smart Assistant service not only accurately predicts customer needs and intentions, it enables banks to better focus on each customer’s individual self-interest, which in turn builds trust, improves customer loyalty, increases product usage and adoption, and lowers costs.