At LendUp they believe there are two types of financial products: chutes and ladders. Ladders help people up, chutes push people down. One of their core values is that every product they offer at LendUp is a ladder, measured by the long-term financial well-being of their customers. LendUp loans are a stepping-stone towards better credit, and all the products they offer are in service of commitment to getting their customers to a better financial state.

LendUp are a data-driven company. They are building the most innovative credit models in the world to extend credit as aggressively as possible, while assessing who is a likely candidate for the path they offer out of the payday loan trap and into prime credit.

They’re a seed stage startup funded by Y-Combinator, Kleiner Perkins, Andresseen Horowitz, Google Ventures, Yuri Milner’s Startfund, Data Collective, Thomvest Ventures and a bunch of awesome angels.

Their vision of redefining the billion dollar payday lending market has been featured in CNN, Techcrunch, AllThingsD, NPR, Venturebeat, Inc. and the list goes on…