Cinch, formerly Credithood, empowers small business owners to grow their businesses by driving store credit sales to them. Cinch believe that the smartest way for a small business to acquire money is from its customers. This is a novel way for businesses to sell future services in a personalized and discounted manner, in exchange for upfront cash.

By creating a win-win solutions for both businesses and their customers they eliminate the biggest fear of small business owners – being liable for business loans. Instead, they provide them with a smart, easy and fast way to access money to operate and grow their businesses.

Retail businesses, across many categories, including wellness, beauty, restaurants and coffee shops are already successfully using their platform.