Backbase are on a mission to help financial institutions create, manage, and optimize secure omni-channel customer interactions.

They have created the world’s leading lean customer experience platform, Backbase CXP. It has been designed to help you organize, create, and manage deeply relevant customer experiences across all channels, on any device, to delight your customers and deliver measurable business results. They believe that customer experience management is essential for organizations to stand out from the crowd, stay relevant to their customers, and grow their business.

Next to Backbase CXP, they’ve created Backbase DBP, their digital banking solution, optimized for retail banking, commercial banking and wealth management scenarios. Backbase DBP includes the omni-channel and customer experience power provided by Backbase CXP, enriched with out-of-the-box Digital Banking Apps (from account opening, to transactions, money movement, and so on) and their Digital Banking Services, making it possible to use Backbase DBP as a digital banking solution on top of any core or back-end system.

Global financial institutions such as ABN AMRO, Barclays, CheBanca!, Sberbank, Fidelity, Hiscox, Legal & General, Bank Hapoalim, PZU, Postfinance and Al Rajhi Bank are standardizing on the Backbase Customer Experience Platform or Backbase DBP.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as a leader in terms of customer experience, mobile and omni-channel focus, innovation, and time-to-value. Unlike most traditional IT portal vendors, Backbase has created a modern, business-driven solution that makes CXP management easy for digital professionals. This means lower costs, and more flexibility for optimizing all online channels without the need for IT support. Backbase CXP’s lean, widget-based architecture provides the flexibility and agility enterprises need to create modern experiences that truly empower business owners and customers.